Sip Seekers - Modernising Scottish Drinks Tourism with Sip Diaries

Sip Seekers is redefining Scottish drinks tourism with a fresh, modern approach that blends storytelling, discovery and unforgettable spirits‑led experiences. Founded by whisky expert Victoria Miller, the platform brings distillery tours, tastings, gin experiences and brewery visits into one seamless, bookable space. Their inaugural creator campaign, Sip Diaries: Perthshire Edition, showcased the future of drinks travel — a weekend of whisky, culture, luxury accommodation and community, all designed to inspire a new generation to explore Scotland’s spirit‑soaked landscapes.